Google bought a company that helps brands get product placements in YouTube videos

Google announced Tuesday that it bought Famebit, a company that helps brands work with YouTube creators for marketing their products.

Famebit is basically a way for companies to get product placement in videos posted by popular YouTube users.

Google did not say how much it paid for Famebit, but Famebit will continue to run independently from Google for now, according to the announcement.

To give you an idea of what Famebit does, here’s an example of a video one of the company’s creators made to help promote an app called Best Friends:

And here’s the full announcement from Google:

Nine years ago, YouTube launched its Partner Program with the goal of helping creators earn advertising revenue while connecting their innovative content to audiences around the world. Every year, more and more brands are making YouTube essential to their marketing strategy. In fact, in the last year alone, the top 100 advertisers have increased their spend on YouTube video ads by 50 per cent.

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